tic tac gum

It's the mints you know, just way chewier. 

To launch Tic Tac Gum, we brought the idea of "Chew and Play" to Snapchat where users could literally chew to play.

In the two 8-bit games created, users had to open and close their mouth to move the character. 

Agency: TBWA/CHIAT/DAY NY
Copywriter: Kyle Kimball (Me!)
Senior Art Director: Liz Agans
Creative Director Art: Nuno Teixeira
Creative Director Copy: Jexy Holman