To launch Tic Tac Gum, we brought the idea of "Chew and Play" to Snapchat where users could literally chew to play.
In the two 8-bit games created, users had to open and close their mouth to move the character.
Agency: TBWA/CHIAT/DAY NY
Copywriter: Kyle Kimball (Me!)
Senior Art Director: Liz Agans
Creative Director Art: Nuno Teixeira
Creative Director Copy: Jexy Holman